Sustainability

What Does Sustainability Mean to Us?

For us, sustainability is a comprehensive concept that offers opportunities to create more durable solutions at every stage of both the company's and the product's lifecycle. We continually strive to improve the responsibility and sustainability of our operations and to take responsibility for our shared world.

We see our commitment to sustainability as divided into three main areas: enhancing well-being, product sustainability, and process responsibility. We will elaborate on these below.

Areas of Sustainability

Enhancing Well-Being

We all want to feel well and enjoy our daily lives. We believe that taking care of a person's comprehensive well-being is essential. When our bodies and minds are well, we can genuinely pursue and achieve our dreams. We also believe that a person who feels well spreads well-being and positivity to those around them.

The foundation of all our activities is the well-being of our customers, and we aim to create the best products to meet our customers’ needs. We strongly believe that by improving the quality of life for our customers, we can broadly promote the health and well-being of our entire society.

We are a small Finnish company and operate as one team. We emphasize and look after the well-being of our team members. It's important to feel well at work so that everyone, regardless of their role, can contribute significantly to the community. Although our team works across Finland, we function tightly as one unit. We achieve and stumble together, with no one being more valuable than another.

Products

We pay close attention to the sustainability of our products, beginning right from the start of the ideation process. Our goal is to create products where sustainability is considered as a whole in their design and production processes. When designing products, we emphasize the efficient use of materials and components and aim to utilize surplus materials.

Our products not only look and feel good but are designed to be functional in various environments and to withstand wear. We choose responsible and durable materials for our products by researching and following the continuous development of materials. We use as many recycled materials as possible in our products without compromising durability.

The cornerstone of our Nordic design is to create shoes that are great for your feet and desired for daily wear. We don’t want our shoes just to sit unused in the corner of your wardrobe.

Process Responsibility

Our product development and production partners operate according to responsible principles, adhering to international standards, certificates, and norms. We currently manufacture our products in China, where we also work on production and design. We require all our production partners to have a valid Amfori BSCI social responsibility audit, a SMETA audit, or a commitment to SA8000 certification. We also require our suppliers to be ready to develop their operations based on audits. These responsibility principles enable us to have a clear and unified way of operating and manufacturing products.

The logistical chain is an essential part of the responsibility of our products since our production takes place abroad. We choose our product manufacturers, suppliers, and transport routes according to our sustainability criteria. Most of our products are transported to Finland using the rail network, as it is currently the most eco-friendly method. We handle intercontinental shipments in collaboration with DHL, a pioneer in green logistics.

We store our products in Finland in the city of Vantaa from where we ship them to our customers.

Updated 29.7.2024